2017 has been a great year for SEO service providers, but with the time and advancement of the technologies, same SEO strategies and plans cannot be followed in 2018. As technology has become more advanced and upgraded, new ways and strategies are introduced in the market in order to achieve the goal of SEO in a better and efficient way. Video marketing, infographics, link building features were one of the top most used features in 2017, which helped in the ranking of websites better for SEO experts, but 2018 comes with more competition offering more ways to bring your website among the top ranking. Here are some guidelines through which you can lead and operate your website flawlessly being in the top of the competition.
Voice search command has been highly used in smartphones and other gadgets to search up information about things and products online. It is time-saving and effortless kind of search which excludes the typing process for searching, which can also be used for online shopping, which gives an opportunity to advance our current method of searching. Assuring that your website which is compatible on mobile phones as well does not block your resources which involves CSS files, videos, images etc, by avoiding the use of flash and optimize load speed online, using Google autocomplete keywords with high ranking through rank tracker, interjecting the feature of conversation speech or format of questioning content in your website, ensuring high quality images and by registering with Google my Business page you’d be able to modernize your website according to the latest trend of voice search online.
Accelerated Website on Mobile Phones:
Content marketing is one of the most important SEO trends which will be involved in the strategies forever as it is a very important factor for sharing valuable information to targeting the correct keywords. Same will be applied in 2018 in which Google algorithm will analyze your text, index them and then it’ll rank it on the search engine. That is why the reach of your business to the online user depends on the quality and consistency of your content online. In order to make your content better, you can hire a professional blogger, optimize keyword strategy and perform high domain link building techniques.
User Experience Optimization:
As the competition has increased in the markets for the ranking of websites, Google algorithm now revolves around a site’s usability which involves elements like speed, user-friendly navigation, and design. In order to make the experience of your website users better you need to create user-specific content, test the compatibility of the website on different devices and gadgets so that you can check the readability and clarity of the fonts and texts of the website, offer visual oriented layout, build effective link building and allow social share buttons on website for different social media platforms.
Avoid Complicated Keywords on Search Engines:
Google quick answer box enables users to select the suggested questions and queries the users are looking for and then provide the answer with links to the website. Your content on the website should target three of the basic keywords such as How, Why, where and When. You should eliminate answering those questions which already have been answered by different several other websites but come up with new questions and queries to answer. You can also get help by looking up the answer box of search engines like Google.
These are the tips and guidelines which you can follow in order to increase the conversion rate of your website in 2018 and include your website among the top ranking ones.