Certain business people hold a myth that social media are mostly used by kids and teens, thus has little potential as a platform for business promotion. However, statistics show otherwise. These are the four most popular social networking sites on the World Wide Web. It is crucial to know the age groups that tend towards each social networking site, as part of your social marketing strategy. The numbers emphasize the need for a social marketing strategy. The statistics, however, are subject to change.
Facebook’s worth is currently at $ 7 billion, which is no child’s play. It had more than 900 million active users in April, 2012. 52% of the users are in the 18-25 age bracket, as shown by surveys. 20% are between 26-34. 33% are aged between 35 and 65, and teenagers aged between 13 and 17 make up only 15%
The second most popular social networking site is Twitter. It has a simple interface, and its user’s communication is succinct and effective. 25% of the users are aged between 25 and 44, while those aged 45 to 54 are 20%. Only 20% are aged under 24.
This is the third most popular social networking site. It’s sole purpose is professional networking, which makes it a no-go zone for kids. Its users average age is 44. It stands at the social networking site with some of the oldest populations. 30% of its users are aged 35 to 44, while 20% are aged between 45 and 54, with 15% aged between 55 and 54.
Bebo is for younger people. The average age of its users is the youngest compared to other social sites. However 60% of the users are aged above 17. 30% are aged 35 to 64.
Average Age of Users of the most Popular Social Networking Sites
The average age of the users of the most popular social sites is as follows. They have been arranged in the increasing order of their user’s average age:
Bebo : 28 | MySpace : 31 | Xanga : 32 | Hi5 : 33 | Friendster : 33 | Tagged : 34 | Last.fm : 35 | LiveJournal : 35 | Reddit : 37 | Ning : 37 | StumbleUpon : 38 | Digg : 38 | Facebook : 38 | FriendFeed : 38 | Twitter : 39 | Slashdot : 40 | Delicious : 41 | Classmates.com : 44 | LinkedIn : 44
Businesses have considered these statistics to ensure that the target market is indeed there on social media. The return on investment has proved that the users are present and responsive.