No one can deny the influence of the social media especially the Facebook on our lives. In my opinion, the Facebook is the only medium which not only makes us buy any product or get any services but is also help us to make a better decision by providing the information regarding it. Moreover, the Facebook can also make you pay someone without any personal interest.
How many times have you heard about a story of a homeless person whose picture got viral on the Facebook and he generated enough money that he bought a home for himself? This is the power of the Facebook when you use it rightly. This also shows that by right promotion, you can sell anything on the Facebook then why not your nonprofit event.
All the agonies and adversities in our society, there are very few good things happening in our society. However, whatever good it is, it should be market enough to reach out maximum people in the world. That is why you should promote your nonprofit event on the Facebook. This will not only market your event, but it can also help you increase the footfall at the event and can raise more funds through this. Moreover, you can even do all of these Facebook marketing on your own without taking any help from a digital marketing agency.
Following are few steps through which you can easily promote your nonprofit event on the Facebook and can increase event’s footfall.
Create an Event:
If you are a frequent Facebook user, then you would know about the event creation on the Facebook. However, you must know about the right use of that event. First, you should have a Facebook page for the organization which is organizing your nonprofit event. Then you can create your event under that page. You must not create an event with your personal profile because it will get attached with your personality and the people will consider your personality first before taking any participation in it.
After creating the event with the page, then you can invite all the followers of the page or even can share it on your wall and can ask your friends too to market it.
The Right use of the Content:
There is a saying in the digital marketing is that “content is a king”. You must have to give respect to your content because it is the only thing which is going to derive all the supports for you. By content means not the texts but also the pictures and other things which you can post on your event page of the Facebook. Be very précised in choosing the content to publish on your event page. These content will be going to make your credibility in the audience, and only then people will start accepting your effort for humanity. Use the pictures of your past event and start with your achievements in welfare services to make people believe in your services.
Engage with your Audience:
Don’t be dull on the Facebook. You must engage your audience in your discussions. Create a thread on the event page and ask some questions which would encourage your audience to take the participation in it. Try to include all your participant of the event and discuss the things about the event in a healthy environment which should show how much excited you people are about the event. Moreover, if you get any message from the follower who is trying to get any information about your event, then be open to them and try to answer all of their questions as quick as possible. Remember one thing; people don’t participate in any welfare event which tries to hide some information from them. That is why you must answer every question which would be asked by you so people can build trust on you.
Build up the Buzz:
As your event date come close, you should increase your activity on the Facebook. But do not do so many postings because it could annoy your follower and they can unlike or unfollow your event which could be a big setback for you on the eve of the event. You must ensure all your activity should be persuasive enough that it would not annoy the users but make them interested in your event.
On the Day of the Event:
You also have to market your event on the day of the event for your future plans. Do not forget to use Facebook live to highlight major features of your event. This could be anyone’s speech or any performance. Also, keep posting about the event on the page to make those people aware of it who didn’t reach your event that day.
Wilson Lee is a Master’s degree holder in Marketing and leading his own digital marketing agency. He is also an excellent writer and provides his services to the Ask Writing UK company which is an academic writing service providing company.